[As ever you can read this on the BBC News website]
Unlike many of my friends and colleagues I wasn’t able to make it to Austin, Texas for this year’s SXSW interactive, the four day technology conference and festival that is currently firing the imagination of the technology world.
So I wasn’t in the ballroom when the keynote address by Facebook founder Mark Zuckerberg went awry under the less-than-forensic questioning of technology journalist Sarah Lacy.
I didn’t see the crowd start to get restless and heckle Zuckerberg about the deeply-unpopular Beacon advertising system, or get a chance to grab the microphone and ask questions when Lacy threw the conversation open to the floor.
And yet I was there in another way, listening to and even interacting with some of my friends in the audience, picking up on the vibe in the room and even tuning in later as Sarah Lacy loudly defended herself.