Facing the Music

[As ever, this is also on the BBC News website]

The coming year is not going to be a comfortable one for Facebook.

It might just manage to avoid upsetting its users with new services like Beacon, the misjudged advertising feature that told your friends about your purchases.

It might spot fake profiles of famous people, like the two Bilawal Bhutto entries that fooled both Facebook and some newspapers, and remove them before they get noticed.

And it could even avoid falling victim to one of the frauds that are likely to be perpetrated against users of all social network sites, outlined in Mark Ward’s review of the biggest security risks of 2008.

But even if Facebook is lucky it will still get a lot of coverage.

Continue reading “Facing the Music”