The latest report on young people’s online music-finding habits from consumer research company The Leading Question has attracted a fair amount of coverage for its headline finding that UK teenagers use of filesharing services has dropped by a third.
‘Speakerbox’ polls a thousand young people, so it’s a reasonable survey although of course there’s a margin of error in any survey and a significant likelihood that the interpretation of the results will be driven by the predispositions of those reading them, demonstrating yet again what the philosopher of science Thomas Kuhn calls ‘theory-dependent observation’.
Music industry pollsters will inevitably look for a silver lining in the cloud of consumer behaviour, and a focus on the growth of legal services is to be expected.
But even with that caveat in mind, there has clearly been a shift in behaviour as more young people find licensed ways to listen to the music they want, watching YouTube videos, streaming songs through MySpace and Spotify and generally using legal avenues to find and enjoy the music of new bands like Florence and the Machine.