[As ever, you can read this on the BBC News website]
Coming up with ideas for new digital products and services is hardly difficult in this world of rapid technological development and increasing access to computers and the network.
Anyone with a vague grasp of the capabilities of internet-connected devices should be able to think of two or three innovations over an overpriced latte in their nearest ‘third space’ coffee shop.
Having ideas may be easy, but deciding which to pursue and turning them into reality is hard, difficult work, with a low likelihood of success.