This year there has been remarkably little fuss made over the continued growth of online shopping for Christmas presents, perhaps because we’ve finally reached the point where it is just a normal part of our lives.
After years of effusive headlines – the BBC had ‘Internet shopping set for new record’ in December 2002, and ‘E-Commerce set for Xmas bonanza’ in 2003 – we seem finally to have accepted that the network is here to stay and settled down to use it.