[As ever, read this on the BBC News website too]
Not content with occupying vast chunks of the television schedule for weeks at a time Endemol, the company that produces the ‘Big Brother’ reality TV programme, has announced that it will be hosting a special edition of the show inside the Second Life virtual world.
Participants, or at least their online representations in the form of cartoon-like avatars, will be confined in a house with transparent walls, and the winner will become the owner of a whole Second Life island.