Ed Richards has just finished talking at the Oxford Media Convention and is taking some questions – including the obvious one from a Daily Telegraph journalist, which he will almost certainly kick into touch.
It was, as always with the patrician Mr Richards, a carefully judged, eloquently delivered and cleverly constructed speech, one which could be read as reassuring the entrenched interests in broadcasting while also outlining a view of the future which, if it comes to pass, will almost certainly mean their current business models are redundant.