I don’t really care about the Olympics, but thought I’d have a look to see how well the broadcasters were doing with their online coverage. Having spotted this interesting comment on news.com I followed the link, installed the latest Silverlight, restarted my browser and…
So good to see the IOC understands the global importance of sport… and making money out of it.
I don’t watch athletics or any of the other events that will be taking place. I don’t support a football team either, or have much interest in cricket despite being an English male. Sport just doesn’t excite me at all.
But even though I don’t care which country wins most gold medals or whether world records are broken for running, jumping or throwing odd-shaped objects, I’ll be watching what goes on around the Olympic Games with keen interest, because this world-wide sporting event offers a fascinating perspective on the state of the internet today.