The value of Chrome…

I’m writing a piece for Ariel, the BBC’s in-house newspaper, about Google Chrome, so I did some searching and was surprised just how many entries about the browser Google managed to find and how many of them were about the browser rather than the metal: if you search for ‘chrome’ on Google then the top seven hits refer to their browser


Yet a similar search in Microsoft’s live search offers a range of Google-related news articles as the top hit, followed by a lot of links about chrome-plated cars. For those who have ever believed that Google’s organic search is somehow an objective reflection of the internet’s current interests and activities, this should make the Google-centrism of its worldview clearly evident.

When you search at you are looking through rainbow-coloured glasses into a representation of the web where Google values and Google interests come first.

Later, via Twitter from mattjones

@billt Ranking algorithm at work? More queries relating to the browser, not chrome plating. So top results should be about Chrome, surely?

I’m not convinced…